Seis consejos de Zach Echola para estudiantes de periodismo en red (en inglés)
There’s a big difference between a blog that you use to grow a larger audience and a blog that you use for networking.
- A networking blog should be a living document of your professional self. You should stay focused on topics that matter to people who may hire you. You should start reading blogs from people in your field.
- When someone makes you think, you should think out loud on your site. Have a conversation with others. Email people questions. Chat with them on twitter. Get to know people. Working a blog isn’t much different than working a room at a conference. Stay focused.
- Show off your work. When you do something good, show it off. Don’t be bashful.
- SEO the crap out of yourself. When you apply for a job, the first thing most people do is Google your name. If your MySpace shows up with some compromising pictures, that puts you at a disadvantage. I don’t think you should have to take down those photos (with a bit of digging, I’m sure you can find some videos of me doing the drunken robot somewhere), but make sure your best stuff is at the top of the results page.
- Seize every opportunity you can. When I talk to people about Creative Commons and copyright, I talk about a student who sent The Forum photos from Northwood, ND. A tornado ravaged the small town last summer and Forum Communications had multiple properties covering the news. One student drove up to the site andstarted taking photographs. He took some great pictures and then he put them in front of us. We used some on In-Forum. On Monday, just as I was about to break into this spiel, a student in the back of the room told it for me. I had the fortune of finally putting a face to the photos. So:
- Always remember that there’s a real human being on the other side of the machine.